When Good Demos Go Bad…

I felt sorry for Steve Jobs yesterday. There he was at center stage, facing the ‘moment of truth’ and about to demonstrate the awesome power of the new iPhone4, and ‘Murphy’s Law’ reared it’s ugly head. The demo was a bust! How embarrassing…
Have you ever been in a similar situation? Can you remember a time when your best laid plans for a product demo went bad at the worst possible time?
If you’ve been in sales for any length of time, then you probably remember when a good product demo went bad. The important thing to reflect upon is what you did when the demo went bad. What did you do? What should you have done? What will you do the next time it happens? And it will…


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