Fridays Are Best for Calling…

There’s been a lot of discussion and debate surrounding the best time to place a call to a sales     prospect. A majority of people avoid Mondays altogether, and then there’s the time of day factor.  Early  morning (8AM), or late afternoon (6PM), typically yield the best results for catching prospects in their office to take your call. But I like Fridays best!
After stumbling through countless numbers of voice mail greetings during any average workweek, I’ve found that the highest percentage of time I actually catch a sales prospect in their office is on Friday. I suspect that high-level decision-makers do a fair amount of traveling during the week, or they are locked up in meetings, or on conference calls. No wonder the percentages for getting put to voice mail are so high. There’s nobody home during the week because decision-makers are conducting business. But Fridays seem to yield better results because I hypothesize that Friday is the day executives reserve to finish up the administrative work they’ve accumulated during the week. Nothing like a clear mind to help enjoy that well deserved weekend off, right? So, if you are a strategic planner for prospecting new business, I suggest you set aside ample time 1st thing Friday mornings to make your sales calls. Your prospects are likely to be in, and they are probably in a better frame of mind to give you the few minutes you’ll need to get yourself on their calendar for a business meeting the following week. Let me know how you make out…

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