Don’t ‘TRUMP’ the Competition

Trump Fires GOP

Whether you are following politics or not, you most certainly have heard of Donald Trump, now GOP presidential candidate. You may also have read about some of the names Trump has been calling other candidates. For example, Trump has called Gov. Jeb Bush a “jackass”, and he also called Sen. Lindsey Graham an “idiot”. For the record, Trump hasn’t has many nice things to say about anyone, especially those he’s running against. That’s a big mistake!

You probably realize that bashing and demeaning your competitors is no way to conduct yourself in business. It’s unprofessional under any circumstances. When you bash, or ’Trump’ the competition, you only make yourself look bad, and you come off as being desperate for the business. When you appear desperate for the business, your sales prospect begins to wonder why. When sales prospects wonder why you sound desperate, they tend to stay with their current supplier? Is that really what you want?

Never have a bad word to say about your competitor no matter what, and no matter how it may pain you to do so. Take the emotion out of the picture. You lose bonus points with prospects when you sound desperate for the business and say bad things about your competitor. I suggest you stick to the business points, and put your competitive advantages across in ways that don’t demean your competitor, but serve to elevate the quality and value of your offering compared to others. Keep it professional and maintain a level head and you won’t ‘Trump up’ your business.


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